Corrugated vs. Cardboard vs. Kraft Packaging: Key Differences Explained

Corrugated vs. Cardboard vs. Kraft Packaging: Key Differences Explained When it comes to product packaging, words like “corrugated,” “cardboard,” and “kraft” also would normally be interchanged with each other. But each one of these materials also carries its own unique characteristics, advantages, and applications that are of paramount importance to brands to keep in mind…

Top Packaging Materials and When to Use Them

Top Packaging Materials and When to Use Them Materials are as crucial as design in custom packaging. Not only does the right material for packaging guarantee the protection and integrity of the product, but it also has a bearing on customer impression, branding, cost-efficiency, and the environment. Whether you’re shipping handmade jewelry, electronics, gourmet food,…

How Custom Boxes Improve Product Presentation and Value

How Custom Boxes Improve Product Presentation and Value With this era of visual promotion and competition, a product’s appearance is as significant as the product itself. Companies are seeking any and all means to break through shelf crowding and web competition. One of the best ways to do that is through customized boxes. Customized packaging…

What Is Custom Packaging and Why It Matters for Your Brand

What Is Custom Packaging and Why It Matters for Your Brand Brands these days aren’t selling products, they’re creating experiences. And the most underrated but incredibly powerful aspect of that experience is custom packaging. From the very first glance of an individual at a product to the very instant when it’s opened for the second…