How to Design Custom Packaging That Tells Your Brand Story

How to Design Custom Packaging That Tells Your Brand Story In an age where thousands of products battle for consideration—online and in-store—what distinguishes your brand is not the product, but the narrative you convey. And your package? That’s the cover of your brand book. It’s the first touchpoint your customer has with you, the first…

Retail Packaging vs. E-commerce Packaging: Key Differences and Best Practices

Retail Packaging vs. E-commerce Packaging: Key Differences and Best Practices With changing consumer habits, packaging has transitioned from being mere packaging—it’s an experience. Whether you’re selling products in bricks and mortar or sending them digitally, the packaging you send can break or make the customer experience. And yet, retail packaging and internet packaging vary. Each…

The Cost of Custom Packaging: What Affects Pricing and How to Save

The Cost of Custom Packaging: What Affects Pricing and How to Save Custom packaging is no longer an indulgence—it’s a marketing giant. It separates your brand, creates unboxing moments, and forms lasting brand recognition. But perhaps one of the most common questions small business owners have is: “How much does custom packaging cost?” It depends.…

How Custom Packaging Increases Brand Loyalty and Repeat Business

How Custom Packaging Increases Brand Loyalty and Repeat Business In today’s highly competitive market, it takes more than just selling a quality product to succeed. The other half of the equation is creating an experience that brings the customer back. Perhaps one of the most underappreciated aspects of that experience is the packaging. Custom packaging…