Packaging Across Industries: Beauty, Electronics, Food & Beyond

Packaging Across Industries: Beauty, Electronics, Food & Beyond Packaging is not merely something packed into a box. It’s protection, it can be brand-building, subject to regulatory compliance, and customer experience. Every industry is unique with its challenges, goals, and customer requirements, all of which determine packaging design, procurement, and utilization. Whether organic skincare, smartphones, frozen…

How Custom Inserts and Dividers Improve Product Safety and Appeal

How Custom Inserts and Dividers Improve Product Safety and Appeal All discussions about packaging naturally center around the outside look—logos, materials, color—the interior of the box is equally significant. It’s the initial tangible contact customers have with the product itself. A messy, chaotic, or inadequately protected interior can immediately sabotage the whole experience, though outward…

Essential Packaging Design Mistakes to Avoid (And What to Do Instead)

Essential Packaging Design Mistakes to Avoid (And What to Do Instead) Your product packaging is its introduction—and perhaps your only opportunity to capture a customer’s attention in-store or online. Fantastic packaging design isn’t merely pretty pictures; it’s a tactical asset that conveys worth, encourages brand trust, provides protection, and makes people buy. However, millions of…

Unboxing Experience: How to Make It Memorable and Shareable

Unboxing Experience: How to Make It Memorable and Shareable With e-commerce and DTC brands so aggressively competing in today’s market, your product is just half the narrative. The other half? Your customer’s experience when they open it. The unboxing experience is usually underrated. But in fact, it’s a strong brand touchpoint. Done well, it can…