The Role of Typography in Packaging Design: Communicate with Clarity and Style

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The Role of Typography in Packaging Design: Communicate with Clarity and Style When you enter a store or store online, what is the first thing that grabs your attention? Even though colors and images might catch the eye first, it is typography—the look and placement of letters—doing the heavy lifting, communicating product facts, brand personality,…

Private Label vs. Custom Packaging: What’s Best for Your Growing Brand?

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Private Label vs. Custom Packaging: What’s Best for Your Growing Brand? As you’re creating a growing brand, packaging isn’t merely a box — it’s your initial impression, a silent salesperson, and the foundation of your brand’s identity. Yet with countless possibilities, startups and mid-tier companies tend to confront a pivotal choice midway through their growth…

Packaging Prototypes: Why Sampling Is Crucial Before Full-Scale Production

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Packaging Prototypes: Why Sampling Is Crucial Before Full-Scale Production If you think about packaging, your brain might already go directly to shiny boxes on store shelves or chic pouches delivered to a customer’s doorstep. But what most new brands forget is the crucial middle phase between concept and manufacturing: packaging prototypes. Prototyping may seem like…