Private Label vs. Custom Packaging: What’s Best for Your Growing Brand?

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Private Label vs. Custom Packaging: What’s Best for Your Growing Brand? As you’re creating a growing brand, packaging isn’t merely a box — it’s your initial impression, a silent salesperson, and the foundation of your brand’s identity. Yet with countless possibilities, startups and mid-tier companies tend to confront a pivotal choice midway through their growth…

Packaging Prototypes: Why Sampling Is Crucial Before Full-Scale Production

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Packaging Prototypes: Why Sampling Is Crucial Before Full-Scale Production If you think about packaging, your brain might already go directly to shiny boxes on store shelves or chic pouches delivered to a customer’s doorstep. But what most new brands forget is the crucial middle phase between concept and manufacturing: packaging prototypes. Prototyping may seem like…