Custom Packaging and Consumer Trust: How Design Builds Confidence and Credibility

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Custom Packaging and Consumer Trust: How Design Builds Confidence and Credibility In the hectic, competitive environment of today’s market, making a good impression counts — and custom packaging is a major contributor to making that impression. Your package is far more than a defensive box. It is a quiet brand ambassador. It can establish confidence,…

Biodegradable vs. Recyclable Packaging: What’s Better for Your Brand and the Planet?

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Biodegradable vs. Recyclable Packaging: What’s Better for Your Brand and the Planet? As sustainability increasingly becomes something that all companies want to possess, what you package your products in says a great deal about how green your brand is. Biodegradable and recyclable packaging are both the best options currently. But which one is better —…

Custom Packaging for Small Businesses: How to Compete with Big Brands

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Custom Packaging for Small Businesses: How to Compete with Big Brands In today’s hectic, highly competitive business world, small businesses and new startups have an enormous fight when going up against established brands. These bigger companies have more money, greater brand recognition, and huge marketing budgets. Don’t worry—there is one area where small brands can…