How to Design Custom Packaging That Tells Your Brand Story In an age where thousands of products battle for consideration—online and in-store—what distinguishes your brand is not the product, but the narrative you convey. And your package? That’s the cover of your brand book. It’s the first touchpoint your customer has with you, the first…
Retail Packaging vs. E-commerce Packaging: Key Differences and Best Practices With changing consumer habits, packaging has transitioned from being mere packaging—it’s an experience. Whether you’re selling products in bricks and mortar or sending them digitally, the packaging you send can break or make the customer experience. And yet, retail packaging and internet packaging vary. Each…
The Cost of Custom Packaging: What Affects Pricing and How to Save Custom packaging is no longer an indulgence—it’s a marketing giant. It separates your brand, creates unboxing moments, and forms lasting brand recognition. But perhaps one of the most common questions small business owners have is: “How much does custom packaging cost?” It depends.…
How Custom Packaging Increases Brand Loyalty and Repeat Business In today’s highly competitive market, it takes more than just selling a quality product to succeed. The other half of the equation is creating an experience that brings the customer back. Perhaps one of the most underappreciated aspects of that experience is the packaging. Custom packaging…
Custom Packaging Trends 2025: The Way Brands Today Are Doing Things Differently Custom 2025 packaging is no longer merely a covering wrap on the product. It has evolved into a brand vehicle to communicate value, talk to customers, and drive sustainability initiatives. With consumers seeking to get more from the brands they purchase from, packaging…
Packaging Psychology: Why Colors, Fonts & Design Get People Buying You walk down a store aisle or surf an e-store, and you decide in a matter of seconds. What grabs your attention first? It’s usually not the product itself, but the packaging design. Packaging is a potent psychological weapon. Getting the right color, typography, texture,…
Eco-Friendly Packaging That Sells: How Sustainable Boxes Pump Up Your Brand and Save You Cash Packaging is not a box—it’s the face of your company. Your customers are greener than ever today, and what that translates to is that your packaging can say a lot about who you are as a business. If you’re still…
How to Choose Proper Packaging for Your Product: A Step-by-Step Guide Selecting the ideal packaging for your item is not just putting your item in a box—it’s an awesome first impression, protecting the item, saving on money, and making your brand. Selling beauty items, electronic equipment, or even handmade products, your packaging has a simple…
Corrugated vs. Cardboard vs. Kraft Packaging: Key Differences Explained When it comes to product packaging, words like “corrugated,” “cardboard,” and “kraft” also would normally be interchanged with each other. But each one of these materials also carries its own unique characteristics, advantages, and applications that are of paramount importance to brands to keep in mind…
Top Packaging Materials and When to Use Them Materials are as crucial as design in custom packaging. Not only does the right material for packaging guarantee the protection and integrity of the product, but it also has a bearing on customer impression, branding, cost-efficiency, and the environment. Whether you’re shipping handmade jewelry, electronics, gourmet food,…
