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How Scent and Color Influence Soap Packaging Design

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How Scent and Color Influence Soap Packaging Design Soap is not just a hygiene issue. It’s about experience—how something feels. As you browse down the shelf of a store or scroll through a website, the packaging of a soap bar can stop you short in a second. And two very powerful weapons brands have when…

Custom Window Cut-outs for Soap Boxes: Benefits and Ideas

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Custom Window Cut-outs for Soap Boxes: Benefits and Ideas Packaging today is not only a box. It is a quiet salesman who speaks for your brand, garners attention, and instils confidence. One of the creative concepts to give your soap packaging an edge is through the use of custom window cut-outs. These cut-outs enable buyers…

How to Make Soap Packaging Look Luxurious Without Overspending

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How to Make Soap Packaging Look Luxurious Without Overspending The first impression your customers have when they look at your soap on a shelf or in a picture online is packaging. But maybe you’re a new soap crafter or a small business owner. Can you get your soap packaging to appear luxurious without spending a…

Kraft vs. Cardboard Soap Boxes: What’s Better for You?

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Kraft vs. Cardboard Soap Boxes: What’s Better for You? Selecting the type of soap box to use in a packaging business or for handcrafted soaps is a big choice. Two of the favourite options are Kraft soap boxes and Cardboard soap boxes. They’re both great, but they are most suitable for different situations depending on…

Best Custom Soap Box Designs for Handmade Soap Brands

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Best Custom Soap Box Designs for Handmade Soap Brands In the rapidly growing market of handcrafted skincare products, your soap can have a heavenly scent and work miracles, but if your packaging isn’t making a statement, it may never get the opportunity. That’s where specifically created soap box packaging enters the scene. A well-designed soap…

How to Choose Eco-Friendly Soap Packaging That Sells

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How to Choose Eco-Friendly Soap Packaging That Sells With the age of awake consumers, packaging is no longer about looks—it’s about morals. With an increasing number of consumers demanding green, zero-waste products, green soap packaging has never been more popular. For natural skincare businesses and small-batch soap businesses, becoming green with their packaging is not…

Case Studies: How Top Brands Use Custom Packaging to Stand Out

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Case Studies: How Top Brands Use Custom Packaging to Stand Out In an era of excess choice, making a first impression has never been more critical. Of all the best ways for brands to make a great first impression, custom packaging is close to the best. Excellent packaging doesn’t just lock in a product—it tells…

How to Audit Your Current Packaging: A Step-by-Step Optimization Guide

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How to Audit Your Current Packaging: A Step-by-Step Optimization Guide Packaging does more than hold a product. It protects, provokes, informs, and encourages purchasing. But as your business grows, or market forces shift, your current packaging may no longer be the best. That’s why it makes sense to periodically review your packaging—it saves you money,…

Designing Reusable Packaging: Encourage Sustainability and Repeat Use

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Designing Reusable Packaging: Encourage Sustainability and Repeat Use Consumers today are interested in more than what’s contained in the box — they’re interested in the box itself. As individuals continue to become educated on waste and global warming, reusable packaging is becoming an intelligent approach for companies to demonstrate they care about the earth. But…

Trends in Custom Packaging Automation: What Modern Brands Are Adopting

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Trends in Custom Packaging Automation: What Modern Brands Are Adopting With the world going at a fast pace, brands have to act fast to satisfy customers. From quicker shipping to customized packaging, expectations are on the increase. That’s when packaging automation kicks in. Automation in custom packaging is no longer only available to big factories.…

How Custom Packaging Supports Influencer & Affiliate Marketing Campaigns

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How Custom Packaging Supports Influencer & Affiliate Marketing Campaigns Marketing today is no longer billboards and TV commercials—it’s Instagram stories, TikTok unboxing, and YouTube hauls. That’s where affiliate and influencer marketing fit in. Both are methods that capitalize on actual people endorsing your products to their online networks. But how do you get your product…

Personalized Packaging: How Names, Messages, and Custom Prints Drive Engagement

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Personalized Packaging: How Names, Messages, and Custom Prints Drive Engagement In today’s crowded marketplace, standing out is more important than ever. One of the best ways to grab attention and win customer loyalty? Personalized packaging. From names on boxes to custom messages and special prints, personalised packaging helps brands connect with customers on an emotional…