Kraft Packaging Myths: What Most Small Businesses Get Wrong

Kraft packaging is extremely popular these days among small businesses. It appears to be natural, green, and economical. Most new business owners opt for kraft boxes, kraft bags, or kraft wraps for their products. But although Kraft packaging is beneficial, it is surrounded by many myths.

Some individuals feel that Kraft is never the lowest-priced. Others perceive it as not being robust. Others believe it does not appear premium. These perceptions are not always accurate. Misconceptions can prevent small businesses from utilizing Kraft packaging appropriately.

This article will reveal the popular myths of Kraft packaging. It will also define what is real and what isn’t. By the end of this article, you will know more about Kraft packaging and be able to use it wisely.

What Is Kraft Packaging?

Kraft packaging is constructed using kraft paper. Kraft paper is derived from wood pulp and natural fiber. Kraft paper is most commonly brown, but can be bleached white.

Kraft packaging comprises numerous types, such as:

• Kraft boxes
• Kraft shopping bags
• Kraft wrapping sheets
• Kraft envelopes
• Kraft mailers
• Kraft food packaging

This packaging is widely used as it is robust, plain, and environmentally friendly. Numerous small and giant brands employ it for food, cosmetics, clothes, candles, and gifts.

Myth 1: Kraft Packaging Is Always Cheap

There are a lot of people who believe Kraft packaging is always cheap. It is not.

The Truth

Kraft paper can be inexpensive, but it is based on design, printing, and finish. A plain kraft box is less expensive than a full-color printed rigid box. But if you include lamination, foiling, or embossing, the cost increases.

Custom sizes and shapes also influence cost. A small Kraft soap box is cheap. A large custom-printed kraft mailer box can be more expensive.

So Kraft is not necessarily the lowest-cost. But it’s a good balance between cost, strength, and environmental friendliness.

Myth 2: Kraft Packaging Isn’t Strong Enough

A few small businesses shy away from Kraft packaging because they perceive that it is too weak.

The Truth

Kraft packaging is stronger than most people realize. Kraft paper fibers are densely packed, making them strong. Heavy-duty kraft boxes can support heavy items such as glass jars, candles, or cosmetics.

Kraft mailer boxes are implemented by eCommerce brands all over the globe. They secure goods while being shipped. Even food ordering services rely on Kraft packaging since it is tear-resistant.

Strength also relies on thickness (in terms of GSM or corrugation). The right choice of kraft grade guarantees tough packaging.

Myth 3: Kraft Packaging Appears Too Plain

Another myth is that Kraft packaging appears dull. Some entrepreneurs believe it cannot appeal to customers.

The Truth

Kraft packaging can also appear natural yet fashionable. Minimal designs are used by most brands to emphasize sustainability. You may also achieve premium kraft packaging with printing, foiling, embossing, and bespoke die-cuts.

For instance:

• Brown Kraft soap box in black print appears rustic.
• White kraft gift box in gold foiling appears luxurious.
• The colored logo kraft shopping bag appears trendy.

Kraft packaging does not necessarily have to be dull. It can be made unique through creative design to be noticeable in the store and online.

Myth 4: Kraft Packaging Isn’t Green

Others think Kraft packaging is bad for the environment, just like plastic.

The Truth

One of the most environmentally friendly custom packaging materials is kraft packaging. It is recyclable, biodegradable, and compostable. Unlike plastic, it decomposes easily without harming the environment with toxic waste.

Most kraft paper is derived from sustainable forests. Some of the Kraft products are even produced with recycled fibers. It makes Kraft packaging a more sustainable option for small businesses.

Of course, being eco-friendly hinges on finishing. With the addition of plastic lamination, recycling becomes difficult. But plain kraft boxes and bags are very sustainable.

Myth 5: Kraft Packaging Cannot Be Customized

Most small businesses believe that Kraft packaging is available in plain brown boxes only.

The Truth

Kraft packaging is highly customizable. You can adapt it in numerous ways:

• Printing logos and brand names
• Adding colors and patterns
• Designing special shapes and die-cuts
• Using embossing, debossing, or foil stamping

Kraft packaging suits nearly every industry. Food brands print menus on kraft wraps. Clothes stores sell Kraft bags with rope handles. Jewelry stores ship items in Kraft rigid boxes.

Customization makes small businesses appear professional and compete with large brands.

Myth 6: Kraft Packaging is Not Safe for Food

Some entrepreneurs believe Kraft packaging is not food-safe.

The Truth

Food-grade kraft packaging is safe for food, as long as it does not absorb oil or moisture. Bakeries, cafes, and restaurants use Kraft boxes frequently for sandwiches, cakes, and snacks.

Pizza boxes, burger wraps, and coffee cup sleeves are typically kraft. It is durable, light, and earth-friendly, ideal for food packaging.

Myth 7: Kraft Packaging Doesn’t Feel Premium

Numerous small business owners think that Kraft cannot achieve a premium look.

The Truth

Luxury brands tend to utilize kraft packaging with innovative designs. A Kraft rigid box with matte lamination and gold foil appears luxurious. A Kraft shopping bag with sturdy handles feels luxurious.

Consumers these days prefer green packaging. Luxury is not just about looking shiny anymore. Sustainability in itself is a value-add. High-end kraft packaging is fashionable, green, and consumer-friendly simultaneously.

Myth 8: Kraft Packaging Is Only for Small Businesses

Some believe that only small companies employ Kraft packaging.

The Reality

Even big companies employ Kraft packaging. Starbucks employs Kraft sleeves for coffee cups. Amazon uses Kraft mailers and boxes to ship products. Some luxury cosmetic and candle companies employ Kraft rigid boxes.

Global companies rely on Kraft packaging as well. It is versatile and eco-friendly, so it is the first choice for them.

Myth 9: Kraft Packaging Cannot Be Printed in Full Color

Most think that Kraft can be printed only in dark shades or black.

The Truth

It is possible to print full-color artwork on kraft paper with the use of modern printing technologies. Offset and digital printing enable the application of bright colors. Kraft’s natural brown base may change a bit in color, but with a white ink base, designers create popping colors.

Brands utilize bright graphics on kraft packaging to grab attention. So, Kraft is not confined to plain printing.

Why Small Businesses Believe These Myths

Small business owners usually are under the impression of these myths due to limited exposure. New owners only see bare Kraft bags at markets. Others compare plastic with kraft without the facts.

Misleading information by suppliers can also lead to confusion. Lacking research, companies miss out on the actual value of Kraft packaging.

Advantages of Kraft Packaging for Small Businesses

Used properly, kraft packaging has many advantages:

• Environment-friendly: Biodegradable and recyclable.
• Durable: Guards products during transit.
• Brandable: Adapts to any brand image.
• Affordable: Balanced cost relative to rigid or plastic.
• Trusted by big brands: Demonstrates reliability.

These advantages assist small businesses in establishing trust and competing in the market.

How to Use Kraft Packaging the Right Way

For the best outcome, small businesses should:

• Select the correct thickness for strength.
• Select food-grade Kraft for consumables.
• Include creative design aspects.
• Steer clear of plastic coatings where possible.
• Coordinate packaging style with brand identity.

Intelligent utilization of kraft packaging saves companies money, protects products, and wins customers over.

Future of Kraft Packaging

The need for Kraft packaging is increasing rapidly. More companies desire green and cheap solutions. The future will witness:

• More recycled kraft usage.
• Smarter printing methods.
• Fewer raw materials are wasted.
• Luxury kraft designs in high-end sectors.
• E-commerce Kraft mailer boxes are expanding.

This indicates Kraft packaging is not a trend but a permanent solution.

Conclusion

Kraft packaging is also filled with numerous myths. There are those who claim it is weak, bland, or inexpensive. Others believe it is not high-end or is not food-safe. But the reality is Kraft packaging is robust, environmentally friendly, customizable, and versatile.

Small businesses that know this can capitalize on Kraft packaging. The proper design makes kraft packaging affordable and premium. Kraft packaging can maintain products, foster sustainability, and establish a robust brand identity.

Holding on to myths will hold businesses back. Being aware of the truth will make them grow. Kraft packaging is not merely packaging—it is an effective promotional tool.

FAQs

Q 1. Is Kraft packaging safe for food?

Yes. Kraft packaging, which is food-grade, is safe to use. It contains special coatings that keep food from coming in contact with oil and moisture.

Q 2. Is Kraft Packaging shipping capable?

Yes. Corrugated kraft cartons and kraft mailer boxes are sturdy. They keep products safe during shipping and delivery.

Q 3. Is Kraft packaging truly environmentally friendly?

Yes. Kraft packaging is recyclable, biodegradable, and compostable. It naturally breaks down without causing harm to the environment.

Q 4. Can Kraft packaging be premium-looking?

Yes. Foiling, embossing, or custom printing can make kraft packaging luxurious and premium-looking.

Q 5. Is Kraft packaging always brown?

No. Kraft packaging may be brown, white, or printed in full color. White Kraft appears cleaner and more modern.

Q 6. Can Kraft packaging be logo-printed?

Yes. You can logo-print, design, and pattern kraft boxes and bags to brand your products.

Q 7. Is Kraft packaging costly?

Not always. Plain kraft is cheap. It becomes expensive if you include luxury finishes or custom cuts.

Q 8. Do large brands employ Kraft packaging?

Yes. Large brands such as Amazon, Starbucks, and beauty companies employ Kraft packaging for their goods.

Q 9. Can Kraft packaging support heavy products?

Yes. Heavy-duty kraft boxes can support heavy products such as candles, jars, and glass containers.

Q 10. Is Kraft packaging superior to plastic?

Yes. Kraft is environmentally friendly and recyclable. Plastic is toxic to the environment and prohibited everywhere.