Packaging Prototypes: Why Sampling Is Crucial Before Full-Scale Production

Packaging Prototypes: Why Sampling Is Crucial Before Full-Scale Production If you think about packaging, your brain might already go directly to shiny boxes on store shelves or chic pouches delivered to a customer’s doorstep. But what most new brands forget is the crucial middle phase between concept and manufacturing: packaging prototypes. Prototyping may seem like…

The Lifecycle of Custom Packaging: From Concept to Customer’s Hands

The Lifecycle of Custom Packaging: From Concept to Customer’s Hands Packaging is no longer an afterthought these days—it’s a brand experience. Branded packaging is essential for building brand identity, ensuring product safety, delighting customers, and even going viral. But what are the elements of that perfect branded box or bag? This ultimate guide dissects the…