Best Fonts and Typography for Packaging Design Typography means the style and appearance of words. It is the way letters look on boxes, labels, and packages. Good fonts make people pay attention to your product. Fonts for packaging designs also convey how your brand is perceived. Some fonts are playful. Some look elegant. Some look…
Mailer Box Designs That Stand Out in the Mailroom In the direct-to-consumer and eCommerce competitive marketplace, your true product isn’t the customer’s first impression—your mailer box is. And in a chaotic mailroom of brown boxes and generic envelopes, an eye-catching mailer box design can kill or cure your brand. A custom mailer box is the…
Paper Bags in Branding: Are They Still Effective? Paper bags are extremely popular today. You find them everywhere, such as shops, cafes, and malls. Some paper bags have logos of the brands. Some are plain and have no artwork. But why do companies use them? Are paper bags in branding still a great option? Do…
Kraft Boxes vs. Cardboard Boxes: Which Is Better? In today’s era of hyper-competition, packaging is not just a means of safeguarding an object—it’s a brand’s first impression, a sustainability statement, and, for some products, an impetus to a customer’s buying decision. Two of the most popular options that are used among packing materials are cardboard…
Case Studies: How Top Brands Use Custom Packaging to Stand Out In an era of excess choice, making a first impression has never been more critical. Of all the best ways for brands to make a great first impression, custom packaging is close to the best. Excellent packaging doesn’t just lock in a product—it tells…
Designing Reusable Packaging: Encourage Sustainability and Repeat Use Consumers today are interested in more than what’s contained in the box — they’re interested in the box itself. As individuals continue to become educated on waste and global warming, reusable packaging is becoming an intelligent approach for companies to demonstrate they care about the earth. But…
Trends in Custom Packaging Automation: What Modern Brands Are Adopting With the world going at a fast pace, brands have to act fast to satisfy customers. From quicker shipping to customized packaging, expectations are on the increase. That’s when packaging automation kicks in. Automation in custom packaging is no longer only available to big factories.…
How Custom Packaging Supports Influencer & Affiliate Marketing Campaigns Marketing today is no longer billboards and TV commercials—it’s Instagram stories, TikTok unboxing, and YouTube hauls. That’s where affiliate and influencer marketing fit in. Both are methods that capitalize on actual people endorsing your products to their online networks. But how do you get your product…
Personalized Packaging: How Names, Messages, and Custom Prints Drive Engagement In today’s crowded marketplace, standing out is more important than ever. One of the best ways to grab attention and win customer loyalty? Personalized packaging. From names on boxes to custom messages and special prints, personalised packaging helps brands connect with customers on an emotional…
Custom Packaging for Small Businesses: How to Compete with Big Brands In today’s hectic, highly competitive business world, small businesses and new startups have an enormous fight when going up against established brands. These bigger companies have more money, greater brand recognition, and huge marketing budgets. Don’t worry—there is one area where small brands can…
